Welcome to Bemused Backpacker. A leading resource for travel advice, information and inspiration amongst new and experienced gap year backpackers and independent world travellers. If you are a travel industry brand, DMO or operator and would like to work with me, please read on to see how we can work together.
For my full media kit with up to date statistics and information please click here, and to get in touch to discuss your needs on a one to one basis click here. For my current rates sheet please click here.
If you would like to work with a professional travel marketing partner to get your brand or product in front of a highly engaged target audience then look no further.
Bemused Backpacker is your way to promote, advertise and raise awareness of your destination, brand, product or service directly to the audience you need.
Please note I do not work for free. No advertising or press releases will be placed on this site, nor will any marketing work be undertaken, for free or for ‘exposure’. Please do not ask for this as blunt refusal often offends. All work is covered under my reasonable and competitive rates.
What is Bemused Backpacker?
Bemused Backpacker is one of the UK’s most popular travel blogs, teaching, empowering and inspiring people to travel the world independently.
As a significant gap year and backpacking focused travel blog with strong sub niches in travel health, travel safety, adventure travel and ethical and responsible travel, Bemused Backpacker is open to working with brands and companies that share the ethos of responsible, independent world travel.
Founded By Michael Huxley (read more about Michael here) in May 2013 with the purpose of inspiring others to travel independently, Michael has used his 20 years of extensive backpacking experience and professional qualifications to do just that and has turned Bemused Backpacker into a significant authoritative influencer within its target niche and a trusted source of information and advice among its audience.
Having worked with a number of tourism boards around the world as well as major brands and international charities, Bemused Backpacker has also been featured in some of the worlds largest television, online and print media platforms, including the BBC Travel Show, The BBC World Service News Hour, The Guardian, USA Today Travel, Metro TV News in Indonesia, The Globe and Mail in Canada and many more.
Content on Bemused Backpacker focuses primarily on advice, information and inspiration for anyone who wants to travel around the world on their own independent adventure. There are authoritative sub niche focuses on travel health and travel safety, with a strong underlying message throughout of responsible and ethical travel.
Why work with Bemused Backpacker?
Bemused Backpacker is a heavily established and authoritative travel website, consistently rated at the top of Google rankings for various subjects in its targeted niche.
With 20 years of experience backpacking around the world independently and professional qualifications in both travel health and personal safety and security, Michael Huxley is an experienced and trusted travel expert who readers ask for advice on independent gap year travel and backpacking as well as advice on travel health and safety issues, travel gear, transport options, accommodation and various other services.
Michael Huxley has worked with a wide range of tourism boards, DMO’s and international and local brands and charities. He is experienced and knowledgeable in brand and campaign management and has a strong track record of delivering strong results and return on investment.
Return on investment.
Bemused Backpacker wields significant influence among its audience but does not rely on the influencer marketing model alone. On any campaign, Bemused Backpacker is your marketing partner along every step of the way, and can provide strong marketing content that is broadcast to a loyal, engaged audience at a much larger and evidence based return on investment and at a significant cost value to traditional marketing services.
Bemused Backpacker has been featured on some of the world’s most trusted television, online and print travel media and is a significantly trusted authority in its target niche of gap year and independent travel, travel health, travel safety, independent adventure and responsible travel. Content is consistently on page one of Google across a large number of destinations and travel related topics, and reaches as large an audience from search as it does from the direct access to a targeted, dynamic audience of young, independent world travellers and backpackers.
My readers are YOUR target audience.
Exposure with Bemused Backpacker is second to none. The audience of Bemused Backpacker is highly engaged and highly motivated to travel and are very receptive to information about destinations, providers and products. If you are a travel company, brand or provider that wants to get your message across to a targeted audience of young, independent world travellers and backpackers who are already primed to receive your travel related product or message, then working with Bemused Backpacker is the way to do just that.
Bemused Backpacker’s target audience are primarily college or university educated, have a high disposable income, a strong interest in independent travel and adventure and a desire to travel the world in a responsible and ethical way.
If you want to reach a highly engaged audience of:
- Young, student age travellers going on their first gap years,
- Experienced backpackers looking for inspiration for a new adventure,
- Professionals in their late twenties and thirties taking a career break,
Then Bemused Backpacker is the way to do that.
Readers are approximately 55% female and 45% male, are predominantly aged 18 – 34 closely followed by the 35 – 45 age bracket. The majority are college or university educated and have a mid to high disposable income.
Bemused Backpacker has a geographic breakdown of audience share predominantly seen in the UK and the USA by a large margin, followed by Canada and Australia, Europe, Asia and the rest of the world generally in that order.
Bemused Backpacker’s comprehensive destination guides, travel tips sections and specialist services also attracts a large number of visitors of all age groups looking to research and plan their gap year, snap year or backpacking trips as well as gain advice, insight and inspiration for their travels.
For a full media kit overview, click here.
How you can work with me and services offered.
There are a wide range of promotional and marketing options available to suit your brand, destination or products specific needs.
Please note I do not work for free. No advertising or press releases will be placed on this site, nor will any marketing work be undertaken for free or for exposure. Please do not ask for this as blunt refusal often offends. All work is covered under my reasonable and competitive rates.
For my current rates sheet please click here.
Bemused Backpacker is extremely careful to only accept work from and undertake partnerships with brands, services, products and destinations that share the values and brand priorities of Bemused Backpacker and will only offer material that will be relevant and useful to its readers.
If you want to advertise your brand or product on Bemused Backpacker, one of the easiest ways is to purchase a sidebar advertisement.
Sidebar advertisements will be seen prominently throughout the site, and are included in every promoted article.
Advertisements are placed in either 3 month or 6 month blocks, and there is a discount for 6 months or longer.
Professional content generation.
Bemused Backpacker has a wealth of knowledge, expertise and qualifications in a range of travel related topics and issues, and can tailor unique and professional content to be placed on your own corporate site or publication.
By working with Bemused Backpacker, you can get professional advocacy to your target audience of independent travellers and backpackers from a trusted influencer, but also professional and expert content related to the sub niches of travel health, travel safety and responsible and ethical travel.
Articles can be any length dependent on your needs and the style of the piece, and this content can be tailored to a very specific audience or niche, utilise a range of qualifications and expertise to cover a variety of travel related topics, or it can be written to appeal to a wider audience or market.
Specific areas of expertise include:
- Independent travel tips or advice.
- Travel health (with a qualification and authority as a registered nurse).
- Travel safety.
- Ethical or responsible travel.
Promotional posts and native advertising.
Promotional, or sponsored, posts are advertorial travel articles that specifically highlight your brand, destination, product or service in a way that resonates with your target audience. They include relevant images and are often written around a pertinent and applicable travel topic that specifically revolves around your target message or product.
Native advertising is very similar, but your brand, destination, product or service is mentioned within the context of a specific editorial travel article and is more subtle in its approach whilst still maintaining maximum brand recognition.
Both of these options offer in depth, relevant information to the reader at the same time as highlighting your brand, attracts more interest and is inherently more valuable to your audience than a simple advertisement which means your brand is more likely to be received positively. The promotional article may include a link to your site if you wish and will remain live for 1 year only with an option to extend. This will give the post a vastly extended promotional value as traffic and SEO are increased over time.
All promotional posts and native advertising articles are fully disclosed as such to comply with legal, professional and ethical guidelines and to comply with current industry standards.
Social Media promotion and marketing.
All articles and posts come with the option of being promoted and shared across all of Bemused Backpackers social media channels.
If you would like a single, one off shout out of your brand or product on any of my social media channels then that can be arranged.
Alternatively a social media campaign can be engaged that will highlight and promote your brand, product, service or destination across all relevant channels.
Reviews and competitions.
Bemused Backpacker is open to a variety of reviews that are relevant to its specific niche and readership needs. Reviews must adhere to the values of Bemused Backpacker and be relevant to its audience.
Product reviews are often run in conjunction with competitions to generate maximum interest, and if there is a product involved I will also require one product for review and a minimum of one product for the competition itself, which will both be supplied by the brand. If the review is for a service or accommodation, then it is expected that will be provided to be thoroughly tested as part of the process, not in lieu of payment.
All reviews are completely thorough, honest and unbiased and can relate to:
- Hostels, guesthouses, homestays, hotels or other unique accommodation options relevant to independent backpackers and travellers.
- Travel and adventure clothing, equipment, backpacks or gadgets.
- Airline routes or journeys, airline carriers or any form of transport.
All reviews will be honest and forthright, will contain my honest, unbiased opinion and will include full disclaimers for transparency to comply with legal, ethical and professional standards.
Full marketing campaigns.
These include a selection of all the services above dependent on your specific campaign needs and last for a minimum of one month, where you will get regular promoted advertorial and editorial content both on my site and yours if applicable, sidebar advertising, social media posts and promotion, product discount promotions and much more, all tailored to individual campaign needs.
Destination marketing and press trips.
Bemused Backpacker is available for press trips and tailored or specialist destination marketing campaigns to highlight a particular aspect of a destination or region, which will give your brand, service or destination a perfect outlet to reach your targeted, dynamic audience.
Deliverables and specific target messages for each destination can be discussed dependent on need and budget.
Sponsorships and Brand Ambassadorships.
Sponsoring a specific service or the whole of the site, or using me as an ambassador for your brand, product or destination is one of the best and most substantial ways to get significant targeted promotion.
This is a mutually beneficial relationship that can not only include a negotiable package of all the services mentioned above dependent on your individual needs as well as exclusive services such as promotion on my premium services, appearance on or in promotional material and representing your company or brand at promotional or corporate events, but will also provide your brand with a peer legitimacy and brand authority in the eyes of your target audience from a trusted source of travel advice and inspiration.
Sponsorships and brand ambassadorships are open to all brands, destinations, products and services that adhere to the ethos and values of Bemused Backpacker and is relevant to my target audience.
Sponsorships and brand ambassadorships work best over time, and are for a minimum of 6 months. The longer the partnership, the more both parties will benefit as it takes time to build awareness and brand association, and time to develop a sustained, long term media strategy.
If you would like to work with Bemused Backpacker and expose your brand, destination, service or product to my large, engaged audience, I would love to hear from you. Feel free to contact me to discuss your needs on a one to one basis here.