Flight shaming has been on the rise in the past few years with growing calls to ground all aircraft and stop flying altogether. As increasing numbers of people become more conscious of their environmental impact on the world the focus has inevitably turned to what is percieved as one of its biggest polluters, flying, and those travellers who fly a lot have come under increasing demands to stop. Envioronmental concerns are a good thing, but flight shaming is illogical and wrong, and is not the way to help the envioronment. In fact flight shaming may do far more harm than good.