August 12 is World Elephant Day, a day designed to bring attention to the plight of the Asian and African elephant and the numerous threats they face, and raise awareness of how close we are to losing these magnificent creatures to extinction forever. Although travel and tourism has the potential to play a huge role in conservation efforts, unfortunately it still also plays a huge role in the negative impact on the elephant population and it is up to us as travellers to make sure that we play our part in having a positive impact instead.