Bemused Backpacker’s target audience are primarily college educated and have a strong interest in independent adventure travel, and a desire to travel the world in a responsible and ethical way.
Readers are approximately 55% female and 45% male, are predominantly aged 18 – 34, college or university educated and have a high disposable income.
Bemused Backpacker has readers all over the world, but is predominantly seen in the UK, the USA, Canada, Australia and New Zealand, Europe, Asia and the rest of the world generally in that order.
A large proportion of readers are young, and are either studying at college or degree level or have recently graduated, and are looking to take their first gap year or independent backpacking trip. There are also a significant number of readers who are older, who have an established careers and a high disposable income, and are looking for advice and inspiration on taking sabbaticals or career breaks to travel the world independently.
Bemused Backpacker’s comprehensive destination guides, travel tips sections and specialist services also attracts a large number of visitors of all age groups looking to research and plan their trips.
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