Audience Overview.

As seen in

Bemused Backpacker’s target audience are primarily college educated and have a strong interest in independent adventure travel, and a desire to travel the world in a responsible and ethical way. 

If you want to reach a highly engaged audience of:

  • Young, student age travellers going on their first gap years,
  • Professionals in their twenties and thirties taking a career break,

Then Bemused Backpacker is the way to do that.

Readers are approximately 55% female and 45% male, are predominantly aged 18 – 34, college or university educated and have a high disposable income.

Bemused Backpacker has readers all over the world, but is predominantly seen in the UK, the USA, Canada, Australia and New Zealand, Europe, Asia and the rest of the world generally in that order.

A large proportion of readers are young, and are either studying at college or degree level or have recently graduated, and are looking to take their first gap year or independent backpacking trip. There are also a significant number of readers who are older, who have an established careers and a high disposable income, and are looking for advice and inspiration on taking sabbaticals or career breaks to travel the world independently.

Bemused Backpacker’s comprehensive destination guides, travel tips sections and specialist services also attracts a large number of visitors of all age groups looking to research and plan their trips as well as gain advice, insight and inspiration for their own travels.

To learn more about Michael Huxley, click here.

For a media kit overview with up to date statistics, click here.

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